directamente da trend watching para aqui, com implicações importantes para os negócios ("by the way", a imagem é da "milky way")1 business unusual
Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.
2 urbany
Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.
3 real time review
Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7.
4 (F)luxury
Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months
5 mass mingling
Online lifestyles are fueling and encouraging 'real world' meet-ups like there's no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future.
6 eco-easy
To really reach some meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives.
7 tracking and alerting
Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.
8 embedded generosity
Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.
9 profile myning
With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services.
10 maturialism
2010 will be even more opinionated, risqué, outspoken, if not 'raw' than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?
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