não são as melhores em cada país, mas são as melhores globalmente. é uma lista,não um ranking. ver aqui na PRWEEK. depois de ler fiquei com algumas dúvidas, mas as listas e tabelas (estas desde os meus tempos de basket escolar) provocam-me sempre uma espécie de erisipela. de acordo com o editorial do PR WEEK: "PRWeek's Global Agency Report Card tracks network performance during a 12-month period from August 2008 to July 2009. Some agencies were awarded medals based on their submissions according to four criteria:
- Business development
- People
- Network initiatives and cohesion
- External recognition
The evaluation was further supplemented by qualitative research from PRWeek's editorial team."
Posts
