trends # 3 storytelling leituras

Corporate Storytelling

Strategic Stories: How 3M is Rewriting Business Planning, by Gordon Shaw, Robert Brown and Phillip Bromiley, Harvard Business Review, May-June 1998 issue, Reprint 98310

Why Every Company Needs A Story, Edward O. Welles, Inc. Magazine, May 1996, pp. 69
The Story Factor, Annette Simmons, 2000, Perseus Publishing

The Power of Stories When Cultures Merge, Johnny Harben, Journal of Strategic Communications Management, issue 10, pp. 16-26

The Cluetrain Manifesto: The End of Business as Usual, Rick Levine, Christopher Locke, Doc Searls and David Weinberger, 2001, Perseus Publishing.

Telling Stories, Beth Ann Holden, New Age’s Body & Soul, 1999, pp. 31-36

Tell Me a Story, Beth Ann Holden, Incentive, Feb. 1999, pp. 65-66

Storytelling in Organization: Facts, Fictions and Fantasie, Yiannis Gabriel, 2000, Oxford University Press

Managing by Storying Around: A New Method of Leadership, David Armstrong, 1992, Doubleday Dell Publishing

The Leadership Engine: How Winning Companies Build Leaders At Every Level, Noel M. Tichy, 1997, Harper Business

Corporate Legends and Lore: The Power of Storytelling as a Management Tool, Peg C. Neuhauser, 1993, PCN Associates

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations, Stephen Denning, 2000, Butterworth-Heinemenn

The Dream Society, Rolf Jensen, The Futurist, May-June 1996 issue

The Nike Story? Just Tell It!, Eric Ransdell, Fast Company, Issue 31, p. 44