uma lista sobre research and evaluation encontrada por aí na net, para além da referência do Vercïc:
Broom, G and Dozier, D (1990) Using Research in Public Relations, Prentice Hall Amazon UK
Daymon, C and Holloway, I (2002) Qualitative Research Methods in Public Relations and Marketing Communications, Routledge Amazon UK
Watson, T and Noble, P (2nd ed 2007) Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation, Kogan Page Amazon UK
Weiner, M (2006) Unleashing the Power of PR: A Contrarian's Guide to Marketing and Communications, Wiley Amazon UK
Chapters
Theilmann, R and Szondi, G (2006) Public relations research and evaluation in Tench and Yeomans (eds) Exploring Public Relations, FT Prentice Hall
Varey, R (1997) The Communications Audit in Foster and Jolly (eds) Corporate Communications Handbook, Kogan Page Amazon UK
17.3.08
metrics # 3 lista métrica/avaliação
Etiquetas:
avaliação,
estratégia,
Hargie,
metrics,
pesquisa,
resultados